Romania’s hospitality industry posted a 19% jump in turnover during the first half of 2025, the third-largest increase in the European Union, as room rates soared and domestic travelers absorbed higher costs.
The surge in revenue, fueled by an 8% rise in average daily rates, has pushed Romanian hotel pricing in line with established Central and Eastern European (CEE) markets like Poland and the Czech Republic.
But the gains mask a troubling trend: the number of overnight stays in hotels rose by less than 4%, with foreign tourists accounting for just 2.2 million stays—compared to 7.2 million in Poland and 6.1 million in Hungary.
Romania’s reliance on domestic travelers, who made up 78% of overnight stays in 2025, is the second-highest in the EU, underscoring the market’s vulnerability to local economic shifts.
Curierulnational.ro
Observatornews.ro
